Dedinje Tennis Club Identity
Role / Design & Direction
Type / Logo Design & Identity Design
2022
Gemax, soon to be Dedinje Tennis Club is a sports facility offering users a variety of courts, activities & training programs. They host local and european tournaments where the best of the best get to play it out on clay, grass & hard courts.
The brand is positioned at the crossroads of hot trends and classic traditions and transfers the idea of elite, exclusive memberships which are about lifestyle and mood rather than just a walled off experience.
Little known fact, the favorite leisure activity of medieval monarchs wasn’t head chopping, war waging or even witch burning.
It was actually tennis.
The Crown, The very symbol of royalty.
Tennis and royalty have a long history. That’s why the crown is the main inspiration used in this logo.
